Director of Marketing
MW Company is seeking a Director of Marketing to lead and execute the company's marketing and motorsports strategy. The ideal candidate will have experience in the automotive industry, passion for motorsports and a deep understanding of the culture and community that surrounds it. This is a key leadership role that requires strong strategic thinking, excellent communication and interpersonal skills, and a hands-on approach to executing marketing initiatives. This role will be responsible for overseeing the marketing activities for ALL MW family brands. Responsibilities for this role include:
- Develop and implement a marketing strategy that aligns with the company's overall business objectives and drives brand awareness and customer engagement.
- Lead and manage the marketing and motorsports teams, setting clear goals and expectations and providing guidance, mentorship, and support.
- Drive the company's motorsports sponsorship and activation initiatives, leveraging motorsports events and partnerships to build brand awareness and drive sales.
- Manage the production and distribution of the B2B catalogs and POP materials.
- Manage advertising campaigns across various channels (print, digital, social media).
- Collaborate with cross-functional teams, including DTC, product development, sales, and operations, to ensure that marketing initiatives are aligned with business objectives and that the company is effectively leveraging motorsports to drive growth.
- Work with the B2B and B2C teams to create marketing and email content that resonates with both customers.
- Develop and manage marketing budgets, ensuring that initiatives are executed within budget constraints and that resources are allocated effectively.
- Analyze market trends and customer insights to inform marketing and motorsports strategies, and make data-driven decisions to optimize performance.
- Build relationships with industry influencers and leaders to increase brand credibility.
- Monitor and track marketing performance metrics to optimize campaigns and drive results.
- Manage marketing team and oversee all aspects of the marketing department.
- Represent the company at motorsports events and industry events.
- Bachelor's degree in marketing, business, or a related field.
- A minimum of 10 years of experience in marketing, with at least 5 years of experience in a leadership role.
- Automotive industry experience
- Proven experience in motorsports marketing and sponsorship activation, with a strong understanding of the motorsports industry and its key players.
- Strong strategic thinking and problem-solving skills, with the ability to develop and execute marketing campaigns that deliver results.
- Excellent communication and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels of the organization.
- Strong project management skills, with the ability to manage multiple projects simultaneously and deliver results on time and within budget.
- Project Management in Monday.com or similar program