Overwhelming history dedicated to motoring performance

Blending tradition and innovation to capture the imagination of the driving enthusiast, MW Company is a design, engineering and marketing company with a portfolio of leading brands in the automotive lifestyle and motorsport industry including, ADV.1, Driven Motorsports, CCW Forged Performance, Forgestar, HiPer Technology, MOMO, Reds, Tikore and WELD Racing brands.

Headquartered in Kansas City, Mo., the company operates facilities in Anaheim, Calif., and Milan Italy, and employs over 200 people worldwide. The company was founded in 2018 and carries a very rich heritage.

In 2017, Cisneros Corporation, which owned the MOMO brand, purchased WELD Racing and all of its brands to combine them into MW Company.

MOMO, founded in 1964 by Gianpiero Moretti, who commissioned local craftsmen to build a better steering wheel for his race car, established a company that is synonymous with Italian style and performance.

At the same time, half the world away in Kansas City, Mo., USA, Greg Weld worked to develop a better way to build wheels for his sprint car and established Weld as the “go-to” brand for high-performance racing and enthusiast wheels.

The commitment to innovation, quality and performance of these two brands form the foundation of MW Company.

“Each of our brands has a strong history and carries a strong passion for driving and racing – and this will not change,” says Henrique Cisneros, Chairman of MW Company. “Bringing them together under the MW Company umbrella makes them stronger. Our mission is to fuel the world’s passion for driving, and the launch of MW Company enables us to do exactly that, by increasing the global reach of these brands and providing our customers with more product options than ever before.”

MW Company’s product portfolio includes wheels, tires, steering wheels, shift knobs, helmets, gloves, shoes and racing apparel.